Mr. Rico T. Bautista is currently the President and CEO of Etiqa Life and General Assurance Philippines, one of the few insurance companies in the country with a composite license. With its composite license, Etiqa Philippines is able to offer both life and non-life products in the market.

Mr. Bautista has been in charge of the transformation of Etiqa Philippines since 2019, after the re-branding exercise it did from its former corporate name, AsianLife. Since his joining, he has been in charge of delivering positive growth rates both in the topline and bottomline revenues of the company. He has led the company in fulfilling its promises to its clients, despite the challenging years of the Covid-19 pandemic.

He has more than two and a half decades of experience in the insurance (and pre-need) industry focused on strategic direction setting, sales and marketing, distribution management, business building, corporate governance and employee empowerment. His career is marked by his affiliations with PhilamPlans (now PhilPlans), Insular Life, Pru Like UK, Philam Life (now AIA Philippines) and BPI-Philam (now BPI-AIA Philippines).

In 2022, Mr. Bautista was elected the President of the Philippine Life Insurance Association (PLIA), the umbrella organization of all life insurance companies operating in the Philippines. He was re-elected as the PLIA President for a second term in 2023. He is also a member of the Philippine Insurance and Reinsurance Association (PIRA), the industry organization of the non-life companies in the Philippines and the Management Association of the Philippines (MAP), the premier management organization in the Philippines. He finished his AB Philosophy degree at the University of Santo Tomas.